learn about Tags

Meta Tags

● Meta tags are used to provide a description of the page, and a list of main keywords it uses.

● There is a debate over whether to cram loads of keywords into these tags, or just select the most important ones.

● Search engines are getting smarter everyday, so they may penalise you for cramming

● Some search engines reportedly don’t even look at the meta tags (e.g. Google)

Title Tag

● The text in this tag shows up on the top of your browser window.

● Quite important to include keywords here, as the title will give a general summary for what your page is about.

● Most search engines see this tag as an important tag for categorising what type of site you have.

Anchor Tags

● One of the most important tags you must use for SEO.

● Spiders use these to crawl your site, so you must have links to pages throughout your site.

● Other sites that link to yours will send spiders your way also.

● Google (and others) use anchor tags to rank your site in many ways:

● Firstly, text in anchor tags are given a lot of importance.

● If other sites link to you, this must mean your site is popular, and so you increase in rankings.

● The most popular sites would, in theory, be linked to by many websites throughout the internet.

H1, H2, H3, etc. Tags

● These tags are considered by search engines to be a description of your page.

● Very important to put in some keywords there.

● It is always a good idea to structure your content so that it contains these tags at beginning of paragraphs, tables, sections, etc.

● It is quite logical that a search engine gets the overview of a paragraph from a header tag

● We know what this slide is about by looking at the title of the slide