■ Leaving title tags to be auto-generated (from the post name, category name, etc.)
■ Squandering your “crawl equity” by letting pages get indexed that don’t deserve to be (“Email this page” etc.)
■ Having multiple “homes” for your blog
■ Not using unique “Optional Excerpt” to minimize duplicate content
■ Not using rel=nofollow to direct PageRank flow
■ Over-reliance on date-based archives
■ No stability in keyword focus on category & tag pages
■ Suboptimal URLs (too long, too many words, too many directories)
■ Only one RSS feed, and it’s un-optimized
■ Hosting blog/feed URLs on a domain you don’t own
■ Using suboptimal anchor text when linking internally
No comments:
Post a Comment