Key internet marketing strategies
●Search engine optimisation (SEO)
- no cost per click
●Search engine marketing (SEM)
- cost per click
Why is internet marketing important?
It gives companies the ability to:
●Drive high quality customers to their website
●Increase sales leads from customers looking for their products and services
●Build their brand online by communicating marketing messages to their target audience
●Increase their profile against their competitors
●Target a global audience via international search engines
●Be accountable with ROI tracking (SEM)
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