● Keywords are the words on a webpage that best describe that page
● Keyword selection is the most important step to effective SEO
● The keywords you use will be the phrases where you want to be highly ranked on SEs
● Time and research should go into selecting the appropriate keywords before doing any SEO
● What are the words one would use to find your site?
● Continuation on how search engines work…
● When a spider goes through a webpage, it determines the weight of frequently used words in the document, and considers them the most important in the document.
● The more you use a word in important places, the more search engines give importance to it.
● The words with highest weight are more likely to bring up your web page when used as a search term.
● You must decide whether to focus on less frequently used keywords (niche) or compete for the commonly used ones.
● Here are some tools you can use to see which keywords are searched for frequently
● Google Suggest (beta) (free)
● http://www.google.com/webhp?complete=1&hl=en
● Google adwords
● Offers a free keyword tool with its adwords services
● WordTracker (paid)
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